Promotional

Why use promotional video? The reasons are in plain sight - people like engaging content. Most people would rather watch a simple yet detailed 5 minute informative video than read a long booklet of boring written instructions. The same goes for advertising, would you go for a company that only has a small, black & white ad in the classifieds section, or are you more likely to look into a company that has a short, energetic video that has been seen and shared online by hundreds, if not thousands of people. 

In an added bonus, search engines like google bring up results of websites much more often when they have videos embedded in them, especially now that they own YouTube. The fact of the matter is that people will share content based on how they feel, not exactly for what it is:

"Online consumers share emotions, not facts"

-Liss Hainla, Dreamgrow

Therefore two companies could be selling the same product, at the same price, and the one that puts out the more engaging marketing will see the lion's share of sales.

Converge Airdrie

Christian Women's Group

Project 3

More info coming soon, stay tuned for updates.